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Crucial Marketing Mix Points to Remember about McDonald’s

Many students seek Essay Expert Writing Australia, as they are unable to find information related to marketing mixes of McDonald’s. In this blog, we will take a close look at marketing mixes of the company.


McDonald’s is one of the world’s leading fast-food restaurants. You get chicken and sandwiches, fries, burgers, snacks and sides, desserts and cakes. You also get Egg White Delight McMuffin, Hash Browns, Double Quarter Pounder with cheese, McCafe Frappe Mocha, Hot Caramel Sundae, etc.

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Pricing Strategy

The ultimate goal of each McDonald's restaurant is to deliver meals to consumers at a competitive value-driven pricing. Prices varies slightly amongst McDonald's outlets due to a variety of reasons. The restaurant uses a demand-based pricing model and does not impose pricing on franchisees, who are free to establish their own rates in their local market.

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The term "place" relates to how things are distributed. The methods through which a corporation distributes its items to its clients are known as distribution strategies. In different nations, McDonald's has varied distribution tactics. In certain countries, the restaurant provides home delivery; however, this service is not accessible in all nations. McDelivery, for example, is now offered in several locations across the United Kingdom. The restaurant was able to do so since it secured a home delivery contract with UberEats in 2017.


To get its products to customers, McDonald's engages in a variety of operations. Food preparation, for example, is an integral part of the total process. McDonald's food preparation is entirely transparent, meaning that the entire process is visible to the consumers.

Promotion Strategies

McDonald's advertising are the most well-known of the company's marketing strategies. Customers are communicated via television, newspapers, magazines, the Internet, and other media venues. 'Sales promotion — techniques of sales promotion' is also used by the firm.


McDonald's is a major employer in both the United States and the United Kingdom. McDonald's employs around 120,000 people in the United Kingdom and Northern Ireland. In the United Kingdom, local businessmen and women own and run 70% of McDonald's restaurants. Every year, the restaurant spends £43 million on employee training and development in the United Kingdom.


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